It’s so popular because it works... period. It’ll work when other stuff just won’t. The weather has less influence on Shaky Head fishing than topwater and other types of lures. You’re going to have a lot more luck in heavily pressured fishing areas with this as well. Other reasons for the growing popularity of the Shaky Head include the fact that it’s simple to understand, easy to use and doesn’t cost an arm and a leg to get started. No wonder it’s becoming such a popular bait!